[{"data":1,"prerenderedAt":123},["ShallowReactive",2],{"blog-automate-expense-reimbursement-with-forms":3},{"blogData":4,"relatedArticles":28},{"id":5,"title":6,"author":7,"authorImage":8,"authorProfile":9,"coverImg":10,"coverImgAlt":11,"createdAt":12,"description":13,"featured":14,"jsonld":15,"keywords":16,"metaDescription":13,"metaImage":17,"metaTitle":18,"publishedAt":19,"slug":20,"updatedAt":21,"__hash__":22,"body":23,"coverImgWidth":24,"coverImgHeight":25,"readingStats":26},"blog\u002Fblog\u002Fautomate-expense-reimbursement-with-forms.md","Automate Expense Reimbursement with Smart Online Forms","Harish Kumar",null,"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fharish-kumar2424\u002F","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002FHow_to_Make_User_Research_Survey_56_b194e46254.png","a blog post cover about automating expense reimbursement ","2025-12-22T02:18:01.378Z","Automate your expense reimbursement process with smart forms. Track submissions, approvals, and payments efficiently while reducing errors and delays.",false,[],"expense reimbursement, \nexpense reimbursement form,\nexpense reimbursement automation,",[],"How to Automate Expense Reimbursement With Online Forms?","2025-12-22T02:18:06.946Z","automate-expense-reimbursement-with-forms","2026-01-28T04:50:43.507Z","08a8bs2ayyZOWJq_2l8XOYdnrXPTu6E0VowMxC77tVg","![a blog post cover about automating expense reimbursement ](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002FHow_to_Make_User_Research_Survey_56_b194e46254.png)\nExpense reimbursement is an essential process for any organization, but it can be time-consuming and error-prone when handled manually. Employees submit paper forms or spreadsheets, managers follow up via emails, and finance teams struggle to track approvals and payments. Delays, lost receipts, and missed submissions are common problems.\n\nAutomated **[expense reimbursement forms](\u002Ftemplates\u002Fcategories\u002Femployee-management\u002F)** solve these challenges. By digitizing the process and adding automation, you can streamline submissions, approvals, and tracking, making the workflow faster, more accurate, and fully transparent.\n\n## Manual vs Automated Expense Reimbursement\n\n\u003Ctable style=\"width:100%; border-collapse: collapse; font-family: Arial, sans-serif; background-color: white;\">\n  \u003Cthead>\n    \u003Ctr style=\"background-color: #6a0dad; color: white; text-align: left;\">\n      \u003Cth style=\"padding: 10px; border: 1px solid #ddd;\">Manual Reimbursement\u003C\u002Fth>\n      \u003Cth style=\"padding: 10px; border: 1px solid #ddd;\">Automated Forms\u003C\u002Fth>\n    \u003C\u002Ftr>\n  \u003C\u002Fthead>\n  \u003Ctbody>\n    \u003Ctr>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Involves paper or spreadsheet forms\u003C\u002Ftd>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Employees submit expenses online\u003C\u002Ftd>\n    \u003C\u002Ftr>\n    \u003Ctr>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Emailing or printing forms\u003C\u002Ftd>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Validation rules prevent errors\u003C\u002Ftd>\n    \u003C\u002Ftr>\n    \u003Ctr>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Waiting for managers and finance teams to review\u003C\u002Ftd>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Notifications alert managers and finance teams\u003C\u002Ftd>\n    \u003C\u002Ftr>\n    \u003Ctr>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Lost or unclear receipts\u003C\u002Ftd>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Automatic receipt verification \u002F clarity checks\u003C\u002Ftd>\n    \u003C\u002Ftr>\n    \u003Ctr>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Delayed approvals\u003C\u002Ftd>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Instant manager notifications upon submission\u003C\u002Ftd>\n    \u003C\u002Ftr>\n    \u003Ctr>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Confusion over submission status\u003C\u002Ftd>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Real-time status tracking for submissions\u003C\u002Ftd>\n    \u003C\u002Ftr>\n    \u003Ctr>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Difficulty tracking workflow progress\u003C\u002Ftd>\n      \u003Ctd style=\"padding: 10px; border: 1px solid #ddd;\">Partial submission tracking for progress monitoring\u003C\u002Ftd>\n    \u003C\u002Ftr>\n  \u003C\u002Ftbody>\n\u003C\u002Ftable>\n\n### Creating the Expense Reimbursement Form\n![a screenshot of ai form builder](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_ai_form_builder_c3d709b26a.png)\n\nStart by building your form. Using Formester’s **[AI Form Generator](\u002Fai-form-generator\u002F)**, you can quickly create a professional expense reimbursement form.\n\n### Important steps:\n\n- **Add essential fields:** employee name, department, expense date, expense type, amount, payment method, and receipt upload.\n\n\n- Set up validation rules: mark fields as required, and set amount limits.\n\n\n- Configure **[email validation](\u002Ffeatures\u002Femail-verification\u002F)** so employees enter correct addresses for notifications.\n\n\n- Test the form to ensure all fields and validations work as expected.\n\n\nWith these steps, your form is ready for employees to submit expense requests confidently.\n\n### Sharing or Embedding the Form\n![a screenshot of form embedding options in formester](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_form_embedding_options_in_formester_2ece230a58.png)\nOnce your form is ready, share it with employees effectively:\n\n- **[Generate a unique submission URL](\u002Ffeatures\u002Fgenerate-unique-form-submission-url-for-each-respondent\u002F)** for each employee to track submissions individually.\n\n- Partial submission tracking lets you monitor progress, so you know who has started, completed, or abandoned a request.\n\n\n- **[Embed the form](\u002Ffeatures\u002Fembed-forms\u002F)** on an internal portal or intranet for easy access.\n\nThis ensures that managers and finance teams can view submission progress without sending constant reminders.\n\n### Manager Approval\n\nManager review is the first approval stage in the workflow. This is wow the automation will work:\n\n- When a new submission is created, managers receive a notification automatically.\n\n- After reviewing the submission, managers can update the form inline to approve or request corrections.\n\n\n### How to set this up in Make:\n![a screenshot of formester form webhook integration](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_formester_form_webhook_integration_4860c95cc7.png)\n\n- Open Make and create a new scenario.\n\n- Add a webhook module, copy the **[webhook URL](\u002Fblog\u002Fhow-to-use-webhooks-in-formester\u002F)**.\n\n- **Go back to Formester** → **Automate** → **Webhooks**, create a new webhook, paste the URL, and select submission created. Save it.\n\n- Submit a test submission in Formester.\n\n- Go back to Make, add Gmail or Slack as a new app, and configure the notification to managers. Add recipients as needed.\n\nTo allow managers to approve, invite them as **[team members in Formester](\u002Ffeatures\u002Fcollaborative-forms\u002F)**: go to **Teams → Send Invite**. Managers can now access the organization and approve submissions. This will make sure that the manager approval process is fast, traceable, and fully automated.\n\n### Finance Team Approval\n\nOnce the manager approves, the finance team needs to verify and process the reimbursement. This is how the automation will work:\n\n- Upon an update from the manager, the finance team receives a notification.\n\n- Finance verifies receipts, checks tax and budget compliance, and marks the expense ready for payroll.\n\n\n### How to set this up in Make:\n![a screenshot of make workflow](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_make_workflow_1818b3eb05.png)\n\n- Create a new webhook in Make and copy the URL.\n\n- In Formester, create a new webhook, paste the URL, and select **submission.updated.** Save it.\n\n- Make an edit to the test submission to trigger the workflow.\n\n- In Make, add Gmail or Slack as the notification app.\n\n- Add a filter between the webhook and notification module.\n\n**Condition**: Manager Review column contains verified. This ensures finance is notified only when the manager has approved.\n\nTo prevent multiple notifications for the same submission, add a Sleep (delay) module after the filter. Set the delay to **300 seconds (5 minutes)**. You can clone this delay if needed for further staging. This setup will make sure that the finance team is notified only when necessary and prevents duplicate alerts.\n\n### Conclusion\n\n**By automating expense reimbursement:**\n\n- Approvals happen faster at both the manager and finance levels.\n\n- Errors and lost receipts are minimized.\n\n- Submission progress is tracked in real time.\n\n- Manual follow-ups are eliminated, saving time and effort.\n\n\n**Next steps:**\n- Implement automated expense forms using Formester.\n\n- Configure Make to handle manager and finance notifications and approvals.\n\n- Monitor and optimize workflow rules to ensure smooth reimbursement processes.\n\n\n**Automation transforms expense reimbursement** into a transparent, efficient, and reliable workflow for employees, managers, and finance teams.\n\n",1214,630,{"text":27},"4 min read",[29,60,81,100],{"title":30,"author":31,"authorImage":8,"authorProfile":32,"coverImg":33,"coverImgAlt":34,"createdAt":35,"description":36,"featured":14,"jsonld":37,"keywords":38,"metaDescription":39,"metaImage":40,"metaTitle":50,"publishedAt":51,"slug":52,"updatedAt":53,"__hash__":54,"body":55,"id":56,"coverImgWidth":57,"coverImgHeight":25,"readingStats":58},"10 Reasons Why You Are Still Not Doing Surveys - Good idea for any business","Mriganka Chandra","","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002F10_reasons_why_you_are_still_not_doing_surveys_7a8faace8f.png","an illustration of 10 reasons why your not doing surveys","2024-04-07T10:04:29.739Z","Surveys are the most cost-effective way to comprehend what your target market wants. The sole problem is, most people do not do them. If you crack the code to the right survey you’re bound to do surveys more often as you’ll see the results it brings your way. In this blog, we’ve put together ten reasons why you are still not doing surveys and how they can help your business improve.",[],"uses of survey, why to use surveys","Discover How Surveys can Benefit Businesses and learn How to Use Customer Feedback to Improve Service. Get the inside scoop with Formester's guide.",[41,44,47],{"id":42,"imageURL":43},3,"https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002F10_reasons_why_you_are_still_not_doing_surveys_7c84b9488d.png",{"id":45,"imageURL":46},2,"https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_quick_way_to_know_what_trending_in_the_market_3c7787b91f.png",{"id":48,"imageURL":49},1,"https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Ftarget_the_right_audience_and_make_productive_changes_185d4f51dc.png","How to Use Customer Feedback Surveys to Improve Services?","2023-01-20T00:00:00.000Z","10-reasons-why-you-should-be-using-surveys","2024-06-13T20:17:17.475Z","QliNoO7Y8TKEoDSvY57OkdrvplGwsiib84oUlKWl-rY","\nSurveys are the most cost-effective way to comprehend what your target market wants. The sole problem is, most people do not do them. If you crack the code to the right survey you’re bound to do surveys more often as you’ll see the results it brings your way. In this blog, we’ve put together ten reasons why you are still not doing surveys and how they can help your business improve.\n![cover image for 10 Reasons Why You Are Still Not Doing Surveys - Good idea for any business](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002F10_reasons_why_you_are_still_not_doing_surveys_837e44caed.png \"cover image for 10 Reasons Why You Are Still Not Doing Surveys - Good idea for any business\")\n\nHere are 10 reasons why:\n\n\n## 1. Taking valuable feedback from customers\n\nSurveys are an incredible way to have your customers give you valuable feedback so that you can improve your products and services. They provide you with a large amount of data about the customers, their needs, and their overall experience with your products or services. \n\n\n## 2. Understand the requirements of your clientele \n\nThere are plenty of reasons why you should start doing surveys on your product or service. They help you to develop a better understanding of your customers and their exact requirements. For me, this is an important thing because as a provider, I want to know what my clients expect from my products or my service offering. [Read this to know how surveys influence your customers.](https:\u002F\u002Fhbr.org\u002F2002\u002F05\u002Fhow-surveys-influence-customers)\n\n\n## 3. Surveys help develop new products and improvise the older ones\n\nIf you've been told that surveys are just for market research then that is completely untrue. Many businesses use them to their advantage, by using surveys to help them develop new products or improve existing ones, as well as help direct their employees and customers. \n\n\n## 4. A quick way to know what’s trending in the market!\n\nSurveys can be a terrific way to gather knowledge on what's trending out there in the market. You might have heard about surveys that are done by tech companies, or even marketing firms. With the huge amount of data available online, coming up with conclusions from those data would be a piece of cake.\n\n![Graph showing whats treading in the market](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_quick_way_to_know_what_trending_in_the_market_06ffe7de91.png 'Graph showing whats treading in the market')\n\n## 5. They help in drafting a useful marketing strategy \n\nSurveys are an integral part of the marketing strategy. However, most companies tend to send surveys out willy-nilly without planning. If you've ever tried to implement a survey twist on your sales and marketing then you might already know this and I'm sure it must have worked out for you!\n\n\n## 6. Asking the right questions in a survey\n\nA good survey is built of questions that help your customer give an appropriate response as well as serve your purpose as an employer. It’s always significant to [ask the right questions](https:\u002F\u002Frefiner.io\u002Fblog\u002Fproduct-survey-questions\u002F) while conducting a survey, such as great design and smart technology. With well-designed surveys, you can easily ask a few questions that get you the desired results. \n\n\n## 7. Surveys are the first step towards starting a new business from scratch \n\nSurveys are the perfect first step to start any kind of new business as it assists you enormously with setting a base for your business and drafting a road map for future activities.\n\n\n## 8. Target the right audience and make productive changes! \n\nCorporations need to ask their customers’ opinions. It's required by law, after all! But how do you know what to ask when you don't even know who your audience is? It is fruitful if you prepare a rough sketch of the target audience beforehand and then proceed with your survey research. The key is to interview both customers and non-customers. By combining these two groups, you'll get a fuller picture of what's going on. [Read this to know how to target non-customers in a survey](https:\u002F\u002Fwww.driveresearch.com\u002Fhow-to-survey-non-customers\u002F#:~:text=The%20answers%20to%20non%2Dcustomer,than%20campaigns%20based%20on%20assumptions.).\n\n![A person making changes in the survey according to the target audience](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Ftarget_the_right_audience_and_make_productive_changes_61bbb44929.png 'A person making changes in the survey according to the target audience')\n\n\n## 9. It gives you a thorough review of your product\u002Fservice \n\nIf you can't put your finger on why customers aren't buying your product, do surveys. The results will surprise you. At times, the elephant in the room is right in front of our eyes but we concentrate on other things and miss out on the crucial or mainstream details. \n\n\n## 10. Find the right tool to create useful survey tools\n\nOnly some have the time and idea of how to create a survey appropriate to their use. If you're looking for survey tools that are easy to use and create results that are actionable and useful you've come to the right place. We make it easy to ask questions and get answers at [Formester](\u002F).\n\n\n## Conclusion\n\nThe purpose of this blog was to make sure you're talking to all of your customers the right way. However, in the past few years, the survey industry has become overcrowded with new companies trying to make a profit by selling access to surveys and sending out a boatload of spam emails every day. Hopefully, this post will clarify some of the confusion you may have surrounding why you aren't getting as many responses when inviting people to take surveys.\n\n","blog\u002Fblog\u002F10-reasons-why-you-should-be-using-surveys.md",1200,{"text":59},"5 min read",{"title":61,"author":62,"authorImage":8,"authorProfile":63,"coverImg":64,"coverImgAlt":65,"createdAt":66,"description":67,"featured":14,"jsonld":68,"keywords":69,"metaDescription":70,"metaImage":71,"metaTitle":72,"publishedAt":73,"slug":74,"updatedAt":75,"__hash__":76,"body":77,"id":78,"coverImgWidth":24,"coverImgHeight":25,"readingStats":79},"70+ Marketing Statistics in 2024 to optimize your marketing campaigns","Siddharth Sharma","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsidsh0502\u002F","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fmarketing_statistics_21ed2a7be4.png","70+ Marketing Statistics in 2024","2024-04-07T10:04:33.264Z","Craft a path to success with over 70+ revealing marketing statistics for 2024. Gain the knowledge you need to optimize your marketing campaigns.",[],"Marketing Statistics, Marketing stats","Achieve marketing excellence with over 70+ essential statistics for 2024. Gain actionable insights to optimize your campaigns and drive growth.",[],"Crafting Success: 70+ Marketing Stats Revealed 2024","2024-03-11T16:58:40.396Z","70-marketing-statistics-in-2024-to-optimize-your-marketing-campaigns","2025-08-18T04:05:37.233Z","9V37DnycPRWYseFf9X62u98lZeINYWHKE02VPssDgrI","Feeling overwhelmed by the constantly evolving trends of marketing? You're not alone. It seems like new trends and tactics pop up every single day, making it hard to know where to put your focus.\n\nBut fear not, fellow marketers! Marketing statistics are here to provide you with deeper insights. In this blog article, we cover the hottest marketing stats of 2024, giving you the insider knowledge required to create killer campaigns and crush your marketing KPIs.\n\n## SEO Statistics 2024\n\n![SEO Statistics 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fseo_3726855e78.webp)\n\n* More than one in three marketing leaders cite conversion rates as a top KPI that they prioritize tracking.\n* Nearly two out of three marketers report that their average landing page conversion rate is less than 10%.\n* The average website has a bounce rate of 37% and an SEO click-through rate of 13%. \n* 70% of marketers believe that A\u002FB testing is essential to boost conversion rates. \n* The average conversion rate across all e-commerce sites is under 2%.\n* Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs. \n* 75% of marketers believe that AI-enabled search engines will positively impact their blogs, and 68% predict that their site will get more traffic. \n* Only 9% believe this will harm blog traffic. \n* 39% of marketers list optimizing on-page content based on keywords as their top SEO strategy. For niche industries, such as law firms, investing in \u003Ca href=\"https:\u002F\u002Fhennessey.com\u002Flaw-firm-seo\u002F\">legal SEO\u003C\u002Fa> can significantly improve visibility for competitive search terms and attract highly targeted leads.\n* 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search. \n* 29% of marketers list SEO as a top trend they leverage.\n* 13% of marketers are leveraging voice search optimization (Alexa, Siri, etc.) as part of their marketing strategy.\n* In the U.S., 41% of adults use voice search daily. \n* Smartphones account for over 70% of retail website visits worldwide. \n* E-commerce accounts for over 20% of all global retail sales.\n\n## Content Marketing Statistics 2024\n\n![Content Marketing Statistics 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fcontent_14f16e37d0.webp)\n\n* Blog posts are the most famous content format, with 9 out of 10 marketers using their blogs to achieve their content goals. \n* Companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs. \n* 43% of content marketers report using AI to help them generate ideas (43%), but just 3% use it to write entire articles.\n* The average blog post length is 1,427 words — more than 70% longer than ten years ago.\n* Only 3% of brands regularly publish blog posts longer than 2,000 words.\n* Short-form video is the top leveraged media format in marketers content strategies.\n* 91% of businesses use video as a marketing tool in 2023.\n* 42% of video marketers say they spend between $0 and $500 on an average video.\n* YouTube is the most widely used video marketing platform.\n* Short-form video is the top trend marketers report leveraging in 2023.\n* 29% of marketers actively use content marketing.\n* Over 41% of marketers measure the success of their content marketing strategy through sales.\n* Web traffic is among the top two most-common measurements of success for \u003Ca href=\"https:\u002F\u002Fralfvanveen.com\u002Fen\u002Fcontent\u002Fcontent-marketing-the-guide-of-2025\u002F\">content marketing strategies\u003C\u002Fa>.\n* 50% of marketers plan on increasing their investment in content marketing in 2024.\n* 25% of marketers leverage podcasts or other audio content as part of their content strategy.\n* 47% of marketers who leverage audio content and podcasts plan to invest more budget in 2024.\n* Only 3% of marketers say they've used audio chat rooms like Clubhouse in their marketing role.\n* Ad spending in the digital audio advertising market is projected to reach more than $10 billion in 2023 and $13 billion in 2028.\n\n## Social Media Statistics 2024\n\n![Social Media Statistics 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fsocial_media_56_88e21ea9f0.webp)\n\n* Facebook is the most popular social media platform marketers used in 2023, and marketers report that it has a better ROI than every other platform.\n* Facebook has over 3 billion monthly active users and is the most-used social network worldwide.\n* One in four marketers list Facebook as one of the most effective platforms for building community on social media.\n* Instagram has 2 billion monthly active users globally. \n* Instagram posts generate 23% more engagement than Facebook, even though Facebook has twice as many monthly users.\n* In 2023, 22% of Instagram users watched branded content Stories from a company, business, or brand more than once a week, and 36% liked, commented, or shared branded Stories.\n* X has over 500 million monthly active users worldwide. \n* 66% of marketers reported that they would keep their brand on X in 2023, but 71% said they spent less time working on the platform in 2023 than in previous years, and 67% planned to invest in X alternatives.\n* LinkedIn has over a billion members across 200 countries and regions. \n* Over half of LinkedIn’s users are between 25 and 34. \n* 40% of B2B marketers list LinkedIn as the most effective channel for driving high-quality leads. \n* 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them effectively.\n* Pinterest has more than 450 million monthly active users. \n* 85% of Pinterest’s weekly users have purchased the platform. \n* Over three in four Pinterest users are women.\n* 48% of Snapchat users are aged 15-25.\n* Snapchat has over 400 daily active users worldwide.\n* 90% of social media marketers say building an active online community is crucial to a successful social media strategy.\n* Social media is the most preferred product discovery platform for consumers aged 18 to 44.\n* Infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12%. \n* 55% of marketers create social media infographics more than any other visual media. \n* The number of global social media users is expected to reach 5.1 billion in 2025. \n* TikTok is the most downloaded non-gaming app in the world with over 627 million downloads. \n* About 60% of the world’s population uses social media. \n* The average social media user spends 2 hours and 24 minutes on social media every day.\n\n## Video Marketing Statistics 2024\n\n![Video Marketing Statistics 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fvideo_marketing_a6b1940452.webp)\n\n* 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. \n* More than one in three video marketers say that the optimal video is just one to three minutes long, and 96% agree that videos should be less than 10 minutes long. \n* 73% of consumers prefer to watch a short-form video to learn about a product or service.\n* 96% of marketers agree that videos have helped increase users’ understanding of their product or service. \n* 40% of marketers report that the biggest benefit of \u003Ca href=\"https:\u002F\u002Fwww.renderforest.com\u002Fvideo-maker\">creating video\u003C\u002Fa> content is to help their customers understand its products and services.\n* 71% of videos created by companies are made for use on social media. \n* 92% of video marketers reported that video gives them a positive ROI.\n* 92% of video marketers feel the levels of noise and competition have increased in the last year.\n* YouTube has more than 2.5 billion active users. \n* YouTube’s user base is 45.6% female and 54.4% male.\n\n## Email Marketing Statistics 2024\n\n![Email Marketing Statistics in 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Femail_marketing_c3ba775d74.webp)\n\n* The average clickthrough rate for emails sent to Constant Contact customers is 1.40%.\n* Marketers report that segmented emails drive 30% more opens and 50% more clickthrough's than unsegmented ones.\n* 95% of marketers who use generative AI for email creation rate it as “effective,” and 54% rate it as “very effective”. \n* 43% of marketers who use generative AI say that it’s most helpful for creating email copy.\n* Using customers’ names in email copy is the most common strategy marketers use to personalize their marketing emails.\n* 59% of Americans say that most emails they receive are not useful to them. \n* Receiving too many emails is why consumers unsubscribe.\n* 41% of email views — and 75% of Gmail users’ email views — come from mobile devices. \n* 35% of email marketers use a mobile-first or mobile-responsive design process.\n\n##### Data Sources:\n\n1) HubSpot State of Marketing Report, 2023\n\n2) HubSpot Marketing Trends Report, 2024\n\n3) ZipDo Essential A\u002FB Testing Statistics, 2023\n\n4) Statista, 2023\n\n5) First Page Sage, 2023 \n\n6) Tech Report, 2023\n\n7) SEMrush, 2023\n\n8) Demand Metric\n\n9) Orbit Media, 2023\n\n10) Wyzowl, 2023\n\n11) Backlinko, 2023\n\n12) Search Logistics, 2023\n\n13) LinkedIn, 2023\n\n14) Hootsuite, 2023\n\n15) Sprout Social, 2023\n\n16) Pinterest, 2023\n\n17) The Social Shepherd, 2023\n\n18) Demand Sage, 2023\n\n19) Business of Apps, 2023\n\n20) Data Reportal, 2023\n\n21) The Leap, 2023\n\n22) HubSpot State of Video Marketing Report, 2023\n\n23) Constant Contact, 2023\n\n24) HubSpot State of Generative AI Report, 2023\n\n25) MailJet, 2023\n\n26) Edison Mail, 2023\n\n27) MailButler, 2023\n\n28) Gartner, 2022\n\n29) Litmus, 2023\n","blog\u002Fblog\u002F70-marketing-statistics-in-2024-to-optimize-your-marketing-campaigns.md",{"text":80},"8 min read",{"title":82,"author":62,"authorImage":8,"authorProfile":63,"coverImg":83,"coverImgAlt":84,"createdAt":85,"description":86,"featured":14,"jsonld":87,"keywords":88,"metaDescription":89,"metaImage":90,"metaTitle":91,"publishedAt":92,"slug":93,"updatedAt":94,"__hash__":95,"body":96,"id":97,"coverImgWidth":24,"coverImgHeight":25,"readingStats":98},"Best Google Forms Alternatives to Explore","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Ftop6_google_forms_alternative_4cdc8dfbf6.png","Illustration of Top 6 Google Forms Alternative","2024-04-07T10:04:52.247Z","Searching for the best Google Forms alternative? Compare top form builders with smarter design, conditional logic, payments, and integrations, free and paid.",[],"Online survey tools, Form building software, Data collection solutions, Alternative to Google Forms, Survey platforms, Form creation software, Form builder comparison, Survey tool reviews, Best data collection apps, Google Forms replacement, Online form builder options, Top survey software, Customizable form creators, Surveys for business, User-friendly form builders, Form creation platforms, Data gathering alternatives, Forms and survey services, Interactive form builders, Survey software for 2024.","Looking for a Google Forms alternative? Find the top form builders with better design, logic, payments, and integrations. Both free and paid!\n\n",[],"Top Google Forms Alternatives (Free & Paid)","2023-11-07T02:23:02.066Z","top-google-forms-alternatives","2026-01-29T07:55:14.418Z","R4_6odKwM4paNj7fiGQFGowhXDcRhZZLev6OI3Arau4","\nGoogle Forms is great for getting started. It’s free, easy, and works well for simple forms. \n\nBut as your needs grow, you’ll quickly run into its limits, whether it’s lack of design flexibility, weak integrations, or missing features like conditional logic and detailed analytics.\n\nIf you’ve been thinking, “There has to be a better way,” you’re right.\n\nAs someone who has built dozens of **[surveys](\u002Ftemplates\u002Fcategories\u002Fsurvey-forms\u002F)**, feedback forms, quizzes, and lead capture workflows using different tools over the years, I’ve tested nearly every major form builder out there.\n\nIn this guide, I’ll walk you through the **top 7 alternatives to Google Forms**. Whether you need better branding, smart logic, payment integration, or rich analytics, these tools offer more power and flexibility, without losing ease of use.\n\n## Why Look Beyond Google Forms?\nGoogle Forms is a solid entry-level tool. It lets anyone with a Gmail account create forms, surveys, or quizzes in just a few clicks. But when you need more control over how your form looks, behaves, and integrates into your workflow, it falls short.\n\n**Where Google Forms Works Well:**\n\n- Quick data collection and feedback\n\n- Simple event registrations\n\n- Basic quizzes and polls\n\n- Teams using other Google Workspace tools\n\n**Where Google Forms Falls Short:**\n\n- Limited Branding: You can’t fully control fonts, layouts, or branding elements.\n\n- No Advanced Logic: Conditional flows and smart branching are very limited.\n\n- Basic Reporting: You don’t get deep analytics or custom reporting views.\n\n- No Payment Fields: You can’t collect payments directly from your forms.\n\n- Limited Integrations: It doesn’t connect natively to many modern marketing tools.\n\nIf your business relies on forms for lead generation, customer feedback, hiring, or internal workflows, these limitations will slow you down.\n\n### What to Look for in a Google Forms Alternative\nBefore jumping into the tools, here’s what you might want instead:\n\nFull design customization to match your brand\n\nConditional logic to personalize user flow\n\nFile uploads, payments, calculators, and scoring\n\nDetailed analytics for performance tracking\n\nIntegrations with tools like Zapier, HubSpot, Slack, and more\n\nTeam collaboration and access controls\n\nMobile-friendly layouts for better response rates\n\n### Top Google Forms Alternatives in 2025\n\n### 1) [Formester](\u002F)\n\nFormester stands as the **[best free Google Forms Alternative](\u002Fblog\u002Fwhy-formester-is-the-best-google-forms-alternative\u002F)** due to its minimal yet powerful nature. It has been designed to provide users with a highly customisable form-building experience and **[robust analytics](\u002Ffeatures\u002Fform-analytics\u002F)** capabilities. Whether you're collecting data, conducting surveys, or processing payments, Formester is your one-stop solution.\n\n![Formester Website Home Page Image](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fformester_0c02e64a2c.png \"Formester\")\n\n#### Main Features\n\n1. **Customisation:** Formester is an easy to use drag and drop builder. It also offers tons of free customization options. From layout to colour schemes, Formester allows you to tailor every aspect to your brand.\n2. **Conditional Logic:** Create dynamic forms that adapt based on user responses, ensuring a personalised experience.\n3. **Payment Processing:** Seamlessly integrate payment gateways to collect payments, ideal for e-commerce and event registrations.\n4. **Integrations:** Formester supports integrations with various third-party applications, enhancing your workflow.\n5. **Advanced Analytics:** Gain insights into user behaviour and form submissions with detailed analytics and reporting.\n\n#### Pricing Plans\n\n* **Free:** The Free plan includes unlimited forms and unlimited submissions.\n* **Personal**: Priced at $12 per month, the plan is perfect for personal use, offering customised branding, payment processing  and unlimited forms and surveys.\n* **Business:** Priced at 45$ per month, the business plan is tailored for large organisations and provides API Access along with a custom domain.\n\n#### Suitable For\n\n* Lead Generation\n* Online Surveys\n* E-commerce\n* Event Registrations\n* Feedback Forms\n\n### 2) Typeform\n\nTypeform is a better alternative to Google Forms. It stands out because it creates unique and **[visually appealing forms and surveys](\u002Fblog\u002Ftop-5-typeform-alternatives-in-2023-no-code-form-builders-that-dont-skip-the-visual-appeal\u002F)**. It's designed for those who want to make a statement with their forms and gather data in an engaging way. Typeform enables you to create interactive and conversational forms with ease.\n\n![Typeform Website Home Page Image](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Ftypeform_7c1a02bc90.png \"Typeform\")\n\n#### Main Features\n\n1. **Stunning Surveys**: Typeform's forms are known for their visually pleasing and engaging design, making them ideal for marketing and customer feedback surveys.\n2. **Mobile-Friendly**: The forms are optimised for mobile devices, ensuring a seamless experience for respondents on various platforms.\n3. **Conditional Logic**: Typeform allows you to create dynamic forms with conditional logic, showing or hiding questions based on previous answers.\n4. **File Upload Capability**: Users can upload files directly through Typeform, which is useful for collecting documents and media.\n5. **Conversational Marketing**: The platform encourages one-question-at-a-time interactions, providing an engaging and interactive experience for respondents.\n\n#### Pricing Plans\n\n* **Basic:** The basic plan of Typeform costs 29$ per month and allows 100 responses.\n* **Plus:** This plan includes more advanced features and starts at $59 per month.\n* **Business:** Priced at $99 per month, it's suitable for businesses that require additional customisation and branding.\n* **Enterprise:** The enterprise plan provides VIP Support and Outcomes Manager. The pricing is not mentioned.\n\n#### Suitable For\n\n* Customer Satisfaction Surveys\n* Employee Satisfaction Surveys\n* Marketing Campaigns\n* Order Forms\n\n### 3) JotForm\n\nJotForm is another online form builder that offers a wide range of features and customisation options. Similar to Google Forms, JotForm provides a versatile platform for creating forms, but it takes things a step further with an abundance of features for creating complex and interactive forms.\n\n![Jotform Website Home Page Image](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fjotform_13dd948216.png \"Jotform\")\n\n#### Main Features\n\n1. **Form Templates**: Choose from a library of over 100 pre-built form templates, which cover various use cases and industries.\n2. **Advanced Form Customisation**: JotForm's form builder allows you to add different types of fields, customise the design, and make your forms look exactly the way you want them to.\n3. **Payment and Marketing Integrations**: Seamlessly connect your forms to payment processors or customer relationship management (CRM) systems, making it ideal for e-commerce and lead generation.\n4. **Form Embedding**: Easily add your forms to your website by generating a code snippet or sharing your forms with a unique link.\n\n#### Pricing Plans\n\n* **Free Plan**: Get started with up to 5 forms and 100 submissions per month.\n* **Bronze Plan**: Priced at $24 per month, this plan allows you to create more forms and receive up to 1,000 submissions.\n* **Silver Plan**: For larger needs, this plan costs $29 per month and offers more forms and 10,000 submissions.\n* **Gold Plan**: At $79 per month, this plan provides unlimited forms and 100,000 submissions.\n* **Enterprise Plan:** The enterprise plan provides priority real-time support. The pricing is available upon request in the form of a custom quote.\n\n### Suitable For\n\n* Online Surveys\n* Data Collection\n* Lead Generation\n* Event Registration\n\n>Explore the **[top Jotform alternatives](\u002Fblog\u002Ftop-10-jotform-alternatives-or-sme-and-budget-friendly\u002F)**.\n\n### 4) forms.app\n**\u003Ca href=\"https:\u002F\u002Fforms.app\u002Fen\u002Fgoogle-forms-alternative?utm_source=p-partners&utm_medium=formester\">forms.app\u003C\u002Fa>** is a versatile Google Forms alternative with various customizable options. It has an AI form generator feature to create forms, surveys and quizzes without coding knowledge. It also offers many advanced features in its free plan such as conditional logic, integrations and ready-made templates. \n\n![forms.app mockup](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fforms_app_mockup_e01efcb02a.png)\n\n#### Main features:\n1. **Form sharing options:** Forms can be shared by embedding them into the website, using QR codes, or directly sharing the link from social media or emails. \n2. **Product baskets and order forms:** Users can create their online stores and sell their products.\n3. **Conditional logic:** You can avoid showing excessive questions by using conditions in your questions.  \n4. **Form field types:** It is possible to create forms for every need thanks to +25 form field types. \n\n#### Pricing plans:\n\n* **Free plan:** Offers almost all advanced features with a limit of 150 responses a month and 5 form creations. \n* **Basic plan:** For small businesses and startups, this plan includes 1000 responses per month and a 10 GB file storage limit, priced at 25 USD per month.. \n* **Pro plan:** This plan is priced at 35 USD per month and includes a custom subdomain and a +4 team members option. \n* **Premium plan:** For larger businesses, this plan is priced at 99 USD per month and includes all advanced features with a custom domain and +9 team members option. \n\n### 5) Zonka Feedback\n![a screenshot of zonkafeedback](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_zonkafeedback_2ca86bc10d.png)\n\n**\u003Ca href=\"https:\u002F\u002Fwww.zonkafeedback.com\u002F\">Zonka Feedback\u003C\u002Fa>** is an AI-powered Customer Feedback & Intelligence Platform and a strong alternative to Google Forms for teams that need more than basic form creation. \n\nIt helps businesses create flexible surveys, collect responses across multiple channels, and turn feedback into actionable insights using AI. \n\nZonka Feedback is designed for teams that want scalable data collection with built-in analytics and automation rather than simple response capture.\n\n#### Main Features\n\n- **Advanced Survey Builder:** Create surveys using a drag-and-drop builder with 20+ question types, conditional logic, skip logic, and full branding control.\n\n- **Omnichannel Distribution:** Share surveys via email, SMS, WhatsApp, web embeds, in-app surveys, QR codes, and offline kiosk mode.\n\n- **AI-Powered Analytics:** Automatically analyze responses with AI-driven sentiment analysis, themes, tagging, and impact insights.\n\n- **Real-Time Dashboards:** Track responses, trends, and key metrics like NPS, CSAT, and CES through customizable dashboards and reports.\n\n- **Automation & Integrations:** Trigger surveys and workflows automatically and integrate with tools like CRM, helpdesk, and collaboration platforms.\n\n#### Pricing Plans:\nZonka Feedback offers flexible plans with pricing available on request, depending on features, channels, and usage requirements.\n\n#### Suitable For:\n\n- Customer Feedback & Satisfaction Surveys\n\n- Market Research & User Research\n\n- Product Feedback & Feature Validation\n\n- Multi-Location and Offline Data Collection\n\n\n### 6) SurveyMonkey\n\nSurveyMonkey is a well-established and widely used online survey and data collection platform. It's known for its simple interface and **[powerful survey creation tools](\u002Fblog\u002Fjotform-vs-surveymonkey-forms-surveys-or-both\u002F)**, making it a popular choice for individuals and businesses alike.\n\n![SurveyMonkey Website Home Page Image](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fsurveymonkey_7f5c54e497.png \"SurveyMonkey\")\n\n>Read more about the **[best SurveyMonkey alternatives](\u002Fblog\u002Fbest-surveymonkey-alternatives-and-competitors\u002F)**\n\n#### Main Features\n\n1. **User-Friendly Interface**: SurveyMonkey's platform is intuitive, making it easy for users to create and distribute surveys.\n2. **Question Types**: It supports various question types, including multiple-choice, open text, Likert scale, and more.\n3. **Survey Templates**: Choose from a library of professionally designed survey templates to jumpstart your survey creation.\n4. **Survey Distribution**: SurveyMonkey provides options for distributing surveys via email, social media, or embedding them on your website.\n5. **Data Analysis**: Powerful data analysis tools help you make sense of the responses and generate insightful reports.\n\n#### Pricing Plans\n\n* **Free Plan**: The basic plan allows for survey creation and data analysis but comes with limitations.\n* **Individual Plans**: These are tailored for individual users and range from $25 to $75 per month.\n* **Team Plans**: Team plans start at $25 per user per month, ideal for collaboration and sharing within a team.\n* **Enterprise Plans**: Customised enterprise solutions are available for larger organisations.\n\n#### Suitable For\n\n* Market Research\n* Employee Feedback\n* Customer Satisfaction Surveys\n* Academic Research\n* Event Feedback\n\n### 7) Paperform\nPaperform is a reliable online form builder that stands out for its flexibility and aesthetic appeal. It helps users with various tasks, from processing payments to managing bookings and data collection.\n\n![Paperform Website Home Page Image](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fpaperform_b39dd814e7.png \"Paperform\")\n\n#### Main Features\n\n1. **Beautiful Design**: Paperform provides a range of templates and customisation options, allowing you to create visually appealing forms.\n2. **Conditional Logic**: Easily create forms that adapt based on user responses, providing a personalised experience.\n3. **Payment Processing**: Paperform supports online payments, making it suitable for e-commerce, event registrations, and more.\n4. **Integrations**: Connect your forms with various apps and tools to streamline data flow and automate processes.\n5. **File Uploads**: Collect files and documents directly through your forms.\n\n#### Pricing Plans\n\n* **Essentials**: Starting at $15 per month, this plan includes basic features and customisation options.\n* **Pro**: Priced at $39 per month, the Pro plan offers more advanced features, such as payments and conditional logic.\n* **Agency**: Geared towards businesses, this plan starts at $89 per month and includes team collaboration and branding options.\n\n#### Suitable For\n\n* Event Registrations\n* Surveys and Feedback\n* Online Orders\n* Lead Generation\n* Quizzes and Assessments\n\n### Bonus: 8) Microsoft Forms\n\nMicrosoft Forms is a web form builder offered by Microsoft, it provides a simple and efficient way to collect customer data, employee feedback, and conduct market surveys. It's an integral part of Microsoft 365, making it a good choice for organisations already using Microsoft's suite of productivity tools.\n\n![Microsoft Forms Website Home Page Image](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fmicrosoft_57eabcc845.png \"Microsoft Forms\")\n\n>Explore the **[top Microsoft forms alternatives](\u002Fblog\u002Fbest-microsoft-forms-alternative\u002F)**.\n\n### Main Features\n\n1. **Ease of Use**: With an intuitive interface, creating forms, surveys, and quizzes is straightforward, even for beginners.\n2. **Templates**: Access a library of form templates for various purposes, reducing the time it takes to get started.\n3. **Integration**: Seamlessly integrate with other Microsoft 365 apps, including Excel for data analysis and SharePoint for data storage.\n4. **Real-time Collaboration**: Collaborate with colleagues on form creation in real-time, enhancing productivity.\n5. **Response Tracking**: Monitor responses in real time and view detailed analytics to gain valuable insights.\n\n### Pricing Plans\n\n* **Microsoft 365 Business Basic**: Starting at $5 per user per month, this plan includes access to Microsoft Forms and other essential apps.\n* **Microsoft 365 Business Standard**: Priced at $12.50 per user per month, this plan provides more advanced features and additional apps, making it suitable for growing businesses.\n* **Microsoft 365 Enterprise Plans**: Large enterprises can explore enterprise-level plans, which offer comprehensive features, including advanced data protection and compliance tools.\n\n### Use Cases - Best Use Cases\n\n* Employee Surveys\n* Customer Feedback\n* Education\n* Event Registration\n* Data Collection\n","blog\u002Fblog\u002Ftop-google-forms-alternatives.md",{"text":99},"11 min read",{"title":101,"author":102,"authorImage":8,"authorProfile":103,"coverImg":104,"coverImgAlt":105,"createdAt":106,"description":107,"featured":14,"jsonld":108,"keywords":109,"metaDescription":110,"metaImage":111,"metaTitle":112,"publishedAt":113,"slug":114,"updatedAt":115,"__hash__":116,"body":117,"id":118,"coverImgWidth":119,"coverImgHeight":120,"readingStats":121},"Top eCommerce Trends to Improve Your Sales in 2024","Shashank Mishra","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshashank-mishra-8a34051b5\u002F","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Faks0510_80887_a_neatly_designed_minimalistic_product_illustrati_8b14c271_5ef4_4036_bc5e_8af8615a1a6a_c60c774e36.webp","Illustration of hottest ecommerce trends in 2024","2024-05-24T03:24:53.027Z","Increase your eCommerce success with these strategies: listen to customer feedback, personalize experiences, and use advanced technology like AI, AR, VR, and voice and visual searches to stay ahead.",[],"ecommerce success, ecommerce, online shopping, ecommerce trends, ecommerce sales","Explore the latest eCommerce trends that can boost your sales in 2024. Stay ahead of the competition with these effective strategies.",[],"Hottest eCommerce Trends to Improve Your Sales in 2024","2024-05-24T03:52:43.610Z","hot-ecommerce-trends","2026-01-23T04:37:09.135Z","TEjLw1rJ8dLxO9_T0j7XDYpu2lCEZOL5yR8qayvSybY","It’s 2024. eCommerce is now different from how it once used to be. It’s evolved. It’s become better. And you can theoretically sell almost anything online. \n\nKeep in mind, however, your customers have evolved too. Modern customers crave convenience, and nothing less than the best service. With so many options to choose, customers aren't easily satisfied nor do they want to compromise on their online shopping experiences, in any way.\n\nIf you’re looking to soar high in the skies of the ecommerce world, you’ll have to give customers the BEST POSSIBLE EXPERIENCE as well as keep up with the latest technological and social media trends. Nothing less works. \n\nThis is a guide on the latest eCommerce trends that can give your business a competitive advantage over your peers. We cover unique tips that will help you take your eCommerce selling many notches higher.\n\n## The Need for eCommerce Businesses to Keep Up With Trends\n\nSince the pandemic happened, the way consumers think about eCommerce has changed significantly. Consumers are no longer looking at eCommerce as a fancy way to shop, something distant and external to their lives. eCommerce, instead, has become as common as watching TV. People engage with it regularly. They stick with stores that give them the best experience but are quick to forget those who cannot grab their attention.  \n\nWhile customers are now returning to brick-and-mortar stores, eCommerce is forecast to [constitute a whopping 41% of global retail sales by 2027](https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F534123\u002Fe-commerce-share-of-retail-sales-worldwide\u002F). And big tech giants are investing huge in eCommerce. Take for instance, the recent event of Salesforce buying Demandware for a whopping $3 billion. \n\nWhat this also means is more players on the battlefield—merchants both big and small, local and global trying to sell online. The question is how to set yourself apart and not become obsolete. In navigating this increasingly competitive landscape, many merchants collaborate with a \u003Ca href=\"https:\u002F\u002Fwww.avenga.com\u002Fretail\u002F\">retail software development company\u003C\u002Fa> to refine their digital storefronts and adapt to shifting customer expectations.\n\nShirley Tan, developer partnership manager at Yahoo Small Business, puts forward an interesting observation. \n\nHe says, earlier eCom owners thought, “if I build my online store, customers will somehow discover it…Today, that is no longer the case. When there were fewer e-commerce stores, they may have been able to rely on a stumble-upon effect, but now the internet is too crowded and noisy. Therefore, engaging the customer and getting their attention has to be more meaningful and impactful.” \n\nIt is precisely because of these two main factors: \n\n1. customers demanding more than ever, and,\n2. If you don’t give customers the best, someone else will, that online retailers must hustle to grab customer attention with a pom-pom, with offers, with live commerce, or by any or all of the many eCommerce trends we’ll cover in this article. \n\nThe need of the hour is to be, “to be wherever the consumer wants to be,” as Lewi’s first-ever Chief Digital Officer Jason Gowans says [in an interview](https:\u002F\u002Fwww.modernretail.co\u002Foperations\u002Flevis-first-ever-chief-digital-officer-is-focusing-on-the-fundamentals-to-triple-e-commerce-sales\u002F#:~:text=That%E2%80%99s%20a%20big,to%20test%20that), when asked about expanding to the metaverse. \n\nThat said, here are the eCommerce trends all set to shape up online buying in 2024 and the forthcoming years. We have divided them into three categories for a better segmentation.\n\n## 1) Customer is King; Learn from them\n\nThe customer was, and still remains the king. Your business must be ready to serve them the royal way. This is possible only if you invest in providing customers with consistently great customer experience. \n\nIt is possible only by crafting nuanced, thoughtful experiences at every step of the customer journey, right from the time they land on your online storefront to how they are treated with post-sales support.\n\nWhat are brands doing to take better care of customers? Investing in omnichannel technologies, creating more wholesome buyer experiences, such as what Alibaba did with live commerce, and opting for better personalization. \n\n### Personalize, Personalize, Personalize\n\nMcKinsey writes that [71% of consumers expect personalization](https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fgrowth-marketing-and-sales\u002Four-insights\u002Fthe-value-of-getting-personalization-right-or-wrong-is-multiplying) and 76% of them get frustrated when they do not find personalized experiences buying online. eCommerce businesses are investing heavily in data to offer customer-first personalization.\n\nThey’re trying to innovate to go above and beyond the basics of personalization: showing customers products based on their interest (such as what they’re looking for, their region and age, or what they’ve purchased in the past), designing custom landing pages that welcome each prospect with products that match their interest, and opting for targeted email marketing \n\nThat’s because in 2024, you need much more than these basics. \n\n2 trends that stand out here: \n\n- Delivering truly omnichannel customer experience\n- Taking personalization to cover granular details, such as by personalized loyalty programs\n\nWhen you think omnichannel in 2024, you do not just mean reaching customers on all the different social or online platforms seamlessly. In fact, opting for an omnichannel approach now means bridging the gap between offline and online shopping, providing what may be called a phygital experience. \n\nThis translates to providing uninterrupted customer experiences without making customers wait or repeat themselves from agent to agent,  platform to platform, and spinning together a fabric of continuity inspired by O2O commerce (online to offline commerce). \n\nAnother latest trend in this direction of making personalization more meaningful to the buyer is opting for personalized loyalty programs. [Forbes' Denis Sinelnikov](https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fforbesagencycouncil\u002F2024\u002F01\u002F17\u002Fthe-future-of-e-commerce-trends-to-watch-in-2024\u002F?sh=1e542577b5e4) writes,\n\n\n> \"In 2024, I want to see us bring personalization further as retailers harness data analytics and AI. This could involve large retailers offering more personalized content to users and allowing users to customize loyalty programs to meet their specific shopping habits and needs.\"\n\nData backs this up: A majority of [loyalty program members (78%) are unsatisfied](https:\u002F\u002Fwww.capgemini.com\u002Fwp-content\u002Fuploads\u002F2017\u002F11\u002Fdti_loyalty-deciphered_29nov17_final.pdf) with the current level of personalisation of their programs. Personalization, is thus, about finding out new ways to be more meaningful and relevant, whether it’s by bringing in omnichannel systems or using AI or data. \n\nHowever, with data privacy and ethics in mind.\n\nHow do you render this level of personalization to buyers?\n\nOpting for better coordination between different departments, bringing processes in place that allow seamless data sharing across teams, investing in your tech stack\u002Fsoftware tools, and using data and consumer insights to drive decisions. You must understand how your customer is set to evolve over time, and not just who they were in the past. \n\n### Make your website shopping experiences simply better \n\nIn 2024, ecommerce stores are going for minimalistic designs that do not overwhelm users. \n\nThe basics remain the same though: There's no substitute to a clean, and easy-to-use website. With so many distractions people have, your website must strive to provide value fast. It must allow people to find what they want, or let’s say, connect with customer service quickly. \n\nLet’s go over two trends that can make your eCommerce website stand out: Mobile compatibility and 3-d product viewing capabilities.\n\nMobile compatibility: In 2024, m-commerce is expected to [account for 40.4% of all e-commerce sales](https:\u002F\u002Ftblocks.com\u002Farticles\u002Fe-commerce-trends-2024-10-insights-for-the-future-of-online-shopping\u002F). Keeping this in mind, you wouldn’t want your users to abandon carts as your ecommerce store couldn’t provide solid mobile functionality.\n\nAnother trend to watch out in this space is providing 360-degree, 3-dimensional product views that let customers look at products up close and real. Shopify found that merchants who add 3D content to their stores can see a whopping [94% lift in conversions](https:\u002F\u002Fwww.shopify.com\u002Fenterprise\u002Fblog\u002Faugmented-reality-ecommerce-shopping). Plus, it takes customer experience to another level, develops trust in your brand, and is so much more interactive than zooming in on product photos. \n\nSee this lamp on Ikea. Apart from a 3-D view that lets you rotate it in all the different directions, they also use AR tech to make you see how it would look in your drawing room.\n\n![Lamp.png](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002FLamp_4e62b68cec.png)\n\n### You cannot not listen to your customer\n\nI visited Flipkart this morning. This little pop up at the bottom struck out. Why? They implemented a new design and were quick to ask users if they like it. This brings us to a clear, simple moral: It’s your users who ultimately validate your work.\n\n![Likedislike.png](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002FLikedislike_c82992c4c9.png)\n\nGreat customer experience and satisfaction are the results of decisions made after listening actively to your customer’s voice and collecting better feedback. AI and data have emerged as two trendsetters impacting and defining how organizations are collecting customer feedback. Gen AI, for instance, automates customer feedback and could be used to quickly respond to customer queries. Data, the oil of the 21st century, gives you all the active and passive insights to make better future decisions.\n\nBusinesses are now:\n\n- **Collecting more real-time customer feedback**: To gain granular insights on the smallest of ventures. Form maker-apps like [Formester](\u002F) embed on your site, letting users share detailed feedback at various parts of your website. See how eBay has the feedback button right on its home page, leading to a survey form.\n\n![feedback.png](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Ffeedback_be4dfc01fd.png)\n\n-** Investing more in passive feedback collection**: Modern tools let you monitor and capture behavioral [user feedback](\u002Ftemplates\u002Fcustomer-satisfaction-survey-696\u002F) by recording user sessions that help you see exactly what customers do on your website. They capture every click and scroll and make for a great way to see when and where they face challenges\n\n- **Using social media for feedback**: Social media feedback offers crude, unfiltered customer opinions that can often prove eye-openers. It can tell what you’ve been doing wrong and what you can do better. Businesses, in 2024, are using social media more than ever to engage with customers and act promptly on social feedback.\n\nTake the case of Blinkit, an Indian online grocery platform. When a user complained on X about not getting a bunch of coriander as a freebie (a traditional practice with Indian vegetable-sellers) when shopping with their platform, [Blinkit CEO was quick to respond](https:\u002F\u002Ftimesofindia.indiatimes.com\u002Ftechnology\u002Ftech-news\u002Fhow-blinkit-plans-to-solve-indian-moms-dhaniya-problem-with-online-delivery-of-vegetables\u002Farticleshow\u002F110180066.cms), assuring the user they’d follow suit.\n\n\n💡If you’re looking to actively collect direct customer feedback on your online store, consider creating intelligent and beautiful survey forms designed with Formester. You may share them with customers post-purchase or embed them on your site. Formester also provides pre-prepared templates to help you get started quick. Check out: [Customer Satisfaction Survey Template](\u002Ftemplates\u002Fcustomer-satisfaction-survey-696\u002F) or the [NPS Form Template](\u002Ftemplates\u002Fnet-promoter-score-nps-702\u002F).\n\n\n## 2) Tech is Transforming eCommerce\n\nIf you're an ecommerce store, you need some form of AI today. Partly for convenience and better CX. Partly for the buzz of it. Just kidding. You cannot also fail to catch up with some of the latest trends that lie on the intersection of tech and eCommerce, something we’re covering briefly below.\n\n### Generative AI is transforming eCommerce\n\nUsing some form of \u003Ca href=\"https:\u002F\u002Fwww.printful.com\u002Fblog\u002Fai-tools-for-ecommerce\">AI on your ecommerce\u003C\u002Fa> is a must. Built on machine learning algorithms, AI better captures user intent to generate outputs that improves overall CX. And eCommerce stores cannot afford to live without it now. Businesses all over are hopping on the AI bandwagon and over [80% businesses](https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F747775\u002Fworldwide-reasons-for-adopting-ai\u002F) think using AI gives them a competitive advantage. \n\nGiants aside, even small businesses are adopting AI to create some difference in the way they operate. For instance, Africa, a continent with the lowest eCommerce investments is also [aspiring to derive value from AI](https:\u002F\u002Fwww.voanews.com\u002Fa\u002Fafrican-small-businesses-turn-to-ai-to-improve-e-commerce-\u002F7463136.html) for a more futuristic business \n\nCommon ways eCommerce brands are using AI include finding ways for value-creating personalization, implementing intelligent chatbots that offer quicker and better customer service, or improving customer search and recommendation systems.\n\nAI in eCommerce is also helping automate routine tasks, such as creating product descriptions and catalogs or writing copy. \n\n### AR & VR could spearhead the next revolution\n\nAugmented and virtual reality technologies blur the gap between the physical and the virtual. eCommerce brands no longer just stick with pictures of products they sell. They are instead making people try it out, virtually. \n\nWhether it’s seeing how a necklace will look around your neck, or how a piece of furniture will adorn your home, AR&VR technologies are making this possible. These are particularly useful in retail and fashion industries, but the playground is open to all. {Gucci, for example, partnered with Snapchat](https:\u002F\u002Fforbusiness.snapchat.com\u002Finspiration\u002Fgucci-ar-tryon) to allow customers to try-on shoes through AR.\n\nWhile research points out that [AR&VR are still relatively new technologies](https:\u002F\u002Fwww.statista.com\u002Fchart\u002F31599\u002Fvr-ar-headset-excitement\u002F) and not too popular with customers, their popularity is set to grow monumentally in the future, as we see the growth of the metaverse, and as technology giants like Apple continue to innovate in the field.\n\nThe takeaway: A relatively new technology, using VR and AR to delight shoppers is bound to set you apart.   \n\n### Voice and visual searches are gaining ground\n\nPeople don’t want to just type. They would want to track shipments, see products, or add goodies to cart by voice. Some also want to find items from photos; those they captured themselves or found over the internet.  \n\nLeveraging both approaches makes the shopping experience more wholesome. That’s because up to [40% of Americans](https:\u002F\u002Fwww.invoca.com\u002Fblog\u002Fvoice-search-stats-marketers) use voice search each month, and [62% of millennials](https:\u002F\u002Fwww.visenze.com\u002Fblog\u002F2023\u002F06\u002F22\u002Fthe-rise-of-visual-search-how-retailers-can-be-more-effective\u002F) would want to try out visual search. However, currently not many stores offer these capabilities. \n\nBut with a growing focus on people finding more convenient ways to engage with technology, voice and visual searches become critical to online shopping. The future isn’t, thus, limited to SEO. Voice Search Engine Optimization (VSEO) is the next trendsetter.\n\nLook how IKEA impresses here, once more by offering a small camera icon adjacent to the search bar for visual searches. \n\n![ikea.png](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fikea_5de5517cb3.png)\n\n## 3) Social Media is the New Supermarket\n\nYou cannot ignore the elephant in the room, social media, the online park where you’ll find all your customers strolling. McKinsey predicts that social commerce is expected to [grow more than double between 2021 to 2025](https:\u002F\u002Fwww.mckinsey.com\u002F~\u002Fmedia\u002Fmckinsey\u002Femail\u002Fonpoint\u002F2023\u002F07\u002F2023-07-07a.html), You cannot thus dare to miss hopping on the social media bandwagon. And selling on social media is awesome too with ample room for creativity and personalization. \n\nLet’s look at some social commerce trends matter in this space in 2024:\n\n### Brands are selling more through video content\n\n2024 is the year we move on from static product shoots to make room for more video content. With platforms like Instagram Reels and TikTok becoming almost virtual stores, brands are busy creating engaging, fun videos to show more products in action. 15-60 seconds videos are what hit the sweet spot.\n\nVideos capture attention better in a dizzying, crowded digital space. They tap into viewers’ emotions instantly, sparking desire and motivating impulse purchases. It’s not surprising that a recent report found that [91% of brands use video](https:\u002F\u002Fwww.wyzowl.com\u002Fvideo-marketing-statistics\u002F) (in any form) as a marketing tool. However, the number of videos that each brand produces is only on the rise.\n\nSimilar research has revealed that [88% of shoppers](https:\u002F\u002Fwww.campaignmonitor.com\u002Fblog\u002Femail-marketing\u002F5-reasons-use-video-marketing-drive-sales\u002F) have been convinced to buy a product or try a service after watching a brand’s video. However, any video won’t do. Authenticity and creativity still rule. \n\n\u003Ca href=\"https:\u002F\u002Fwavel.ai\u002Fsolutions\u002Fai-video-generator\">Wavel AI Video Creator\u003C\u002Fa> is transforming how e-commerce brands produce content at scale. From product explainers to ad creatives, it enables businesses to generate high-quality, multilingual videos in minutes without needing a professional studio setup.\n\nBrands are also increasingly experimenting with user-generated videos, behind-the-scenes glimpses, and even funny skits to connect with their audiences. The goal is to entertain first and sell second. Tools like \u003Ca href=\"https:\u002F\u002Fwww.renderforest.com\u002Ftext-to-video-ai\">text to video AI\u003C\u002Fa> now make it easier for brands to turn written content into engaging videos that align with this creative shift.\n\n### There are increasing brand partnerships with micro-influencers\n\nThe influencer marketing landscape is not the same as it was a few years ago. The limelight is shifting from mega-influencers to small, independent creators. Micro-influencers, usually with 10,000 to 100,000 followers, have lately emerged as friends for e-commerce stores. \n\nPlus, e-commerce businesses know that micro-influencers [drive 5.6 times the sales](https:\u002F\u002Fdrive.google.com\u002Ffile\u002Fd\u002F1NhZRQxDw91NbDGYgFAvH0K1AQZsZVsAo\u002Fview?usp=sharing) of their macro counterparts, thanks to their niche expertise and deeper connections they forge with their audience. Moreover, micro-influencers typically have higher engagement rates compared to macro-influencers. Micro-influencers on Instagram boast an [average engagement rate of 3.86%](https:\u002F\u002Finfluencermarketinghub.com\u002Finfluencer-marketing-benchmark-report\u002F), while mega-influencers see only 1.21%.\n\nMicro-influencers, thus, bring authenticity and trust in a never-ending, endless market for hundreds of similar products. The reason is simple. Micro-influencers are perceived to have a more genuine interest in the products they promote. Their audience trusts their opinions as those of a friend or peer. \n\n### User-generated content is all over\n\nUser-generated content (UGC), be it photos, videos, reviews, or testimonials created by customers is another trend in social commerce. This is because UGC offers social proof and validates the quality and appeal of your products in the eyes of potential buyers.\n\nNielsen’s research shows that [92% of consumers](https:\u002F\u002Fwww.nielsen.com\u002Finsights\u002F2012\u002Fconsumer-trust-in-online-social-and-mobile-advertising-grows\u002F) trust recommendations from other people more than branded content. This is why savvy e-commerce stores are actively encouraging UGC. \n\nThey're launching hashtag campaigns, hosting contests, and even integrating UGC into their websites. Such as adding a \u003Ca href=\"https:\u002F\u002Fsocialwalls.com\u002F\">social media wall\u003C\u002Fa> where customer content is showcased directly on the site.\n\nA great recent example of this strategy is Myntra where customers post videos and images of themselves [trying on and reviewing Myntra’s products](https:\u002F\u002Fwww.myntra.com\u002Fstudio\u002Ffeed), which they then repost on its social media accounts, and even inside the app.\n\n![clothes.png](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fclothes_17239fdac8.png)\n\nWhen brands showcase real people using and loving their products, they build trust, increase engagement, and sales ultimately take a lift.\n\nThe beauty of UGC lies in how real it is. It's a form of word-of-mouth marketing that consumers actually relate to. When potential buyers see others like themselves enjoying a product, they're more likely to see themselves doing the same and making a purchase.\n\n## Rake Up your eCommerce Selling with Formester\n\nWe just covered some of the most meaningful trends shaping the world of eCommerce in this year and beyond. The great part is that even small eCommerce merchants can implement some, if not all, of these many new  opportunities that can open ways for better sales and growth. \n\nNo matter what you do, we’d stress on one point—listen to your customer, know them well, and collect more feedback. You’ll see how you, then, immediately start making better decisions for your store. And if you’re looking to get started, there’s nothing better than beautiful forms you can make using Formester. Send them to customers, embed them on websites, and use them the way you’d like. [Try Formester out now!](\u002F)\n","blog\u002Fblog\u002Fhot-ecommerce-trends.md",1536,768,{"text":122},"15 min read",1788439055012]