[{"data":1,"prerenderedAt":126},["ShallowReactive",2],{"blog-how-to-create-online-section-based-tests-and-quizzes-with-negative-scores-and-timer":3},{"blogData":4,"relatedArticles":29},{"id":5,"title":6,"author":7,"authorImage":8,"authorProfile":9,"coverImg":10,"coverImgAlt":11,"createdAt":12,"description":13,"featured":14,"jsonld":15,"keywords":16,"metaDescription":17,"metaImage":18,"metaTitle":19,"publishedAt":20,"slug":21,"updatedAt":22,"__hash__":23,"body":24,"coverImgWidth":25,"coverImgHeight":26,"readingStats":27},"blog\u002Fblog\u002Fhow-to-create-online-section-based-tests-and-quizzes-with-negative-scores-and-timer.md","How to Create Online Section-Based Tests with Negative Markings","Harish Kumar",null,"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fharish-kumar2424\u002F","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002FHow_to_Make_User_Research_Survey_49_a949c12212.png","a blog post cover about how to make online tests with negative marking and timer","2025-12-08T02:57:18.651Z","Create section based tests with timers and negative marking using Formester. Build fast, score smarter, and run clean, controlled assessments with ease.",false,[],"online section based test,\nonline quiz with negative marking,\nonline test with negative marking,\nonline assessment,\ntest maker,\n","Learn how to create section based tests with timers and negative marking using Formester. Build fast, and run clean, controlled assessments.",[],"Create Online Section-Based Tests with Negative Markings","2025-12-08T03:16:31.134Z","how-to-create-online-section-based-tests-and-quizzes-with-negative-scores-and-timer","2025-12-08T03:16:31.138Z","S9OTd9Su-ahJ6ZkXA-Pzp87tO-zVNCmg3dESrDjAsEw","![a blog post cover about how to make online tests with negative marking and timer](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002FHow_to_Make_User_Research_Survey_49_a949c12212.png)\n\nIf you want to run clean and controlled **[online assessments](\u002Ftemplates\u002Fcategories\u002Fquizzes\u002F)**, Formester gives you everything you need in one place. You can add sections, set timers, use negative marking, and even let the AI create questions for you. In this guide, you will learn **how to build a complete test** from start to finish using Formester.\n\n## Why You Should Create Online Assessments with Negative Marks and Timers\n\nYou can use negative marks and timers to keep your assessments fair and focused. A timer reduces cheating and pushes students to think clearly under pressure. **Negative marking** stops guesswork and shows you what they actually know. Together, they give you cleaner scores, stronger insights, and a more controlled testing environment. If you want results you can trust, these two features make your assessments more accurate and meaningful.\n\n### Step 1. Create Sections for Each Subject\n![a screenshot of formester's builder](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_formester_s_builder_976a1755eb.png)\n\nStart by creating a **[new test in Formester](\u002Ftest-creator\u002F)**. For this sample test, create four sections. One for math, one for science, one for English, and one for reasoning. Each section will live on its own page so your students can focus on one subject at a time.\n\nWhen you open each page, you can add all your questions in that section. You do not have to write every question and answer by hand. Formester has **[AI quiz maker](\u002Fai-quiz-maker\u002F)** to help you create questions and answers in seconds.\n\n### Step 2. Use the AI to Add Questions Fast\n![a screenshot of formester's ai editor](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_formester_s_ai_editor_7bc10e0565.png)\n\nOpen the **AI editor**. Enter a simple prompt such as **\"Add five single choice questions with answers on the topic of algebra\"**. When you run the prompt, the AI will generate all the questions and the correct answers inside your test.\n\nYou can edit the field label, change the options, make a question required, or switch the question type to single choice or multiple choice. When you are done reviewing the questions, accept the changes.\n\nRepeat this process for the rest of your subjects. For example, you can tell the AI to create five questions on environmental science. It will fill them in for you in a few seconds.\n\n### Step 3. Add Helpful Extras\n![a screenshot of formester's video embed field](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_formester_s_video_embed_field_405fb5abc8.png)\n\nIf you teach live classes, you can embed your lecture video right inside the test using the **video field**. This helps you check how well students understood the lesson before they attempt the quiz.\n\n### Step 4. Set Up Your Scoring System\n![a screenshot of formester's score quiz feature](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_formester_s_score_quiz_feature_f57e8f9c8d.png)\n\nNow it is time to add positive and negative scoring. Go to the Advanced tab and open **[Score Quiz](\u002Ffeatures\u002Fquiz-maker-features\u002F)**. You will see each question, each option, and a score variable in the middle. This score variable updates in real time based on the option the student selects.\n\nGive one point to the correct answer. Leave the other options at zero or give them negative one if you want to use negative marking. When a student picks the right option, the score becomes one. If they pick a wrong option, the value becomes zero or negative one based on your settings.\n\nYou can also recall this score variable in other questions using the **\"@ symbol\"**. You can also show the total score to the student at the end of the test.\n\nIf you want to guide your students further, you can toggle on **Show Feedback**. This shows them which answer is correct. If you do not want this feature, you can turn it off with one click.\n\n### Step 5. Add a Timer to the Test\n![a screenshot of formester's quiz timer feature](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_formester_s_quiz_timer_feature_881bdcb347.png)\n\nTo add a timer, click the **gear icon**. Then open Form Behavior and scroll down to Timed Submissions. Turn it on and set the time for your test. You can choose hours, minutes, or even seconds. Also select which page starts the timer. For this example, set the timer to two hours and select page one as the starting page.\n\n### Step 6. Set Up the Final Score Display\n\nYou can show the total score to students in the thank you message. Just **recall the score variable** using the @ symbol. It will calculate the total score for you.\n\nYou can also **create multiple thank you pages**. Each page will show up based on the score range the student falls into. This gives a more personal and guided ending to the test.\n\n### Step 7. Test Your Assessment\n![a screenshot of formester's publish ui](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fa_screenshot_of_formester_s_publish_ui_eaef984322.png)\n\n**Publish your test** and try a test submission. Select all the correct answers and check the final score. Then take the test again and choose a few wrong answers. You will see the score drop. This tells you the negative marking system is working.\n\n### Step 8. Review Submissions\n\nTo see all responses, open the results tab. You can also track who submitted each response by adding a small required field at the start of the test. This could be a **student ID** or any other unique detail you want to collect.\n\n### Final Thoughts\n\nBuilding section based tests with a timer and negative marking becomes simple with Formester. You save time with AI generated questions, you stay in control with clear scoring rules, and you guide students better with smart feedback and timed assessments.\n\n**[Try these steps yourself](https:\u002F\u002Fapp.formester.com\u002Fusers\u002Fsign_up)** and see how smooth your assessments become with Formester.\n",1214,630,{"text":28},"5 min read",[30,65,86,105],{"title":31,"author":32,"authorImage":8,"authorProfile":33,"coverImg":34,"coverImgAlt":31,"createdAt":35,"description":36,"featured":14,"jsonld":37,"keywords":38,"metaDescription":39,"metaImage":40,"metaTitle":56,"publishedAt":57,"slug":58,"updatedAt":35,"__hash__":59,"body":60,"id":61,"coverImgWidth":62,"coverImgHeight":26,"readingStats":63},"How to integrate MailGun SMTP with Formester","Ravindra Kumar Verma","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fravindraverma12\u002F","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgunsmtp_with_formester_a16d3dc197.png","2024-04-07T10:04:43.719Z","This guide helps you configure SMTP settings for MailGun SMTP on Formester. You can then start sending all emails through your personalized emails and receive response directly in your inbox",[],"smtp, mailgun smtp, mailgun smtp integration, mailgun smtp credentials","Mailgun SMTP integration with Formester. Now, send emails effortlessly with our step-by-step guide on configuring Mailgun SMTP. Try it now!",[41,44,47,50,53],{"id":42,"imageURL":43},111,"https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgun_smtp_with_formester_home_page_e7ba52a8ca.png",{"id":45,"imageURL":46},112,"https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgun_smtp_with_formester_signup_b8bbac0ae7.png",{"id":48,"imageURL":49},113,"https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgun_smtp_with_formester_create_smtp_0f53ad88dc.png",{"id":51,"imageURL":52},114,"https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgun_smtp_with_formester_smtp_credentials_6a1ed714a5.png",{"id":54,"imageURL":55},115,"https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Ftest_credentails_01390efb4d.png","How To Integrate Mailgun SMTP With Formester? - By Formester","2022-12-19T11:20:02.681Z","how-to-integrate-mailgun-smtp-with-formester","utlBpket3-IwqdeM-8lXbv3_oHYDUjtk_2X1H4RE3To","**How to use MailGun SMTP Serve**\n\nMailgun's primary purpose is to provide transactional email services for developers. But, even non-technical people can easily use their service. We'll show you exactly how easy it is in the steps below!\n\n**Step 1:**  Visit [MailGun](https:\u002F\u002Fwww.mailgun.com\u002F \"MailGun\") and first sign up for a free account by clicking on Get Started\n\n![Visit MailGun site and click on get started on top-right corner](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgun_smtp_with_formester_home_page_eda2c5bd8c.png \"Visit MailGun site and click on get started on top-right corner\")\n\n**Step 2:**  Fill in the required details and signup\n\n![Fill in the details asked and click on create account](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgun_smtp_with_formester_signup_28f243655b.png \"Fill in the details asked and click on create account\")\n\n**Step 3:** Go to the overview section from sending option and select SMTP\n\n![Visit the overview section from sending menu and click on SMTP](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgun_smtp_with_formester_create_smtp_f21bb20234.png \"Visit the overview section from sending menu and click on  SMTP\")\n\n**Step 4:** Find your integration credentials here\n\n![You will find your credentials listed ](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fhow_to_integrate_mailgun_smtp_with_formester_smtp_credentials_92b5bcaef9.png \"You will find your credentials listed \")\n\n**Step 5:** Final step, check your integration credentials with [Formester](https:\u002F\u002Fapp.formester.com\u002Fusers\u002Fsign_in \"Formester\") to verify if it’s working or not,\n\n**Login to your account -> select a form -> Click on SMTP Integration from the top -> Click on Add Account**\n\n![Visit Formester's SMTP Integration section add a new account and test it](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Ftest_credentails_1abb43131b.png \"Visit Formester's SMTP Integration section add a new account and test it\")\n\n```\nFill in the required fiels as mentioned below:\n* Name – Can be anything of your choice\n* SMTP server - smtp.mailgun.org\n* Port - 587  ( Some users may have different ports do checkout other ports as well 25\u002F465\u002F587\u002F2525)\n* Username – As mentioned in STEP 4\n* Password - As mentioned in STEP 4\n* From email – Your MailGun account\n```\n\nAdd your credentials and click on three dots at the end of the mail account and select the Test option. Wait for a few seconds for the result.\n","blog\u002Fblog\u002Fhow-to-integrate-mailgun-smtp-with-formester.md",1200,{"text":64},"2 min read",{"title":66,"author":67,"authorImage":8,"authorProfile":68,"coverImg":69,"coverImgAlt":70,"createdAt":71,"description":72,"featured":14,"jsonld":73,"keywords":74,"metaDescription":75,"metaImage":76,"metaTitle":77,"publishedAt":78,"slug":79,"updatedAt":80,"__hash__":81,"body":82,"id":83,"coverImgWidth":25,"coverImgHeight":26,"readingStats":84},"Clicks that Count: Maximizing Email Conversions with Web Forms"," Katherine Pierce","","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fmaximizing_email_conversions_with_web_forms_1_19d2c8b341.png","Illustration of Maximizing Email Conversions with Web Forms","2024-04-07T10:04:34.991Z","Level up your email marketing game by diving into the power of web forms. 8 game-changing strategies to improve conversions and connect with subscribers in 2024!",[],"Web Forms, Email Marketing, Online Forms, Email","Navigate the complexities of email conversions with simplicity. Learn how web forms can captivate your audience, increase engagement, and your conversion rates.\n",[],"Mastering Email Conversions with Web Forms","2024-01-31T00:54:43.633Z","clicks-that-count-maximizing-email-conversions-with-web-forms","2026-01-28T05:52:18.979Z","ZeMQouakQsufQ3azZgFTJuJ4kuI5k_sEZpPPUTJi5Js","![Illustration of Email Marketing Conversion](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fpexels_antoni_shkraba_4348404_1_a381af4ec1.jpg)\n\nIn the roaring current of digital communication, email marketing doesn't just float; it's a vital lifeline for businesses establishing customer connections. But today's inboxes are overflowing, making it a formidable task for marketers to cut through the noise, grab attention, and morph subscribers into loyal customers.\n\nAnnoying bounces, low open rates, dismal click-throughs…we've all been there. Enter [web forms](\u002Fblog\u002Fwhat-is-a-form-lets-find-out\u002F).\n\nNow, merely having a [web form](\u002F) or two is dipping your toe in the water. To dive in and scoop up real results, you need to tweak and optimize for maximum potential. Buckle up as we zoom into six unmissable strategies to supercharge your email conversions with web forms as we zoom into 2024!\n\n## Tip #1: Embrace Simplicity\n\nOn the path to boosting email conversions, simplicity reigns supreme. Remember, your audience grapples with an ever-dwindling attention span. If your web forms read like a laundry list, you risk losing potential subscribers. The key? Ask for only what's necessary.\n\nAn engaging design, free of clutter, captures user attention and paves the way for information exchange.\n\nConsider this: rather than bombarding users with a request for their full address, wouldn't it be more efficient to ask for just the zip code? You still secure that all-important location data, but you sidestep overwhelming your subscriber. Keep your web forms simple, succinct, and subscriber-friendly and watch your conversions soar.\n\n## Tip #2: Make an Impression\n\nTo really boost conversions, blend simplicity with uniqueness by using your web forms as an opportunity to make a lasting impression. Think outside the box: add creative design elements, incorporate your brand's voice and tone, and above all, make it memorable.\n\nA mundane web form may generate subscribers, but one that stands out? That converts users into loyal customers. Take inspiration from some of the world's most successful brands and build a web form that packs a punch.\n\n## Tip #3: Speak their Language\n\nThe words you choose for your web form can swing the success pendulum. Ditch the overused \"Subscribe Now\" and opt for phrases that sing the value of joining. Try these on for size: \"Join Our Exclusive Community\" or \"Get Access to Insider Discounts.\" These phrases offer a sense of gain, amplifying subscribers' likelihood to convert.\n\nKnow your audience like the back of your hand by using web forms to gather tidbits of information that inform your copy. Consider asking for their interests or how they prefer to receive communication, then craft every word to hit their sweet spot. Are you speaking to tech-savvy millennials? Frame your language in their lexicon. Catering to corporate executives? Choose words that echo in boardrooms.\n\nYour language should not just communicate; it should resonate. Be a chameleon, adapting your language for every target demographic.\n\n## Tip #4: Mobile-Friendly Web Forms\n\nIn our digital era, the mobile screen reigns supreme. So in the race for email conversions, don't let your web forms lag.\n\nDon't let your conversion potential diminish in this mobile-first world.  No one has time for scrolling headaches or tiny, fiddly input fields. So, ramp up your game. Build forms that work flawlessly on mobile screens.Bigger input fields? Check. Autofill options? Absolutely. The logic is simple: streamlined forms lead to higher conversion rates.\n\nAlways be on the lookout for ways to cut out unnecessary steps and keep your forms mobile-friendly.\n\n## Tip #5: Entice with Incentives\n\nYour subscribers just need a nudge; give it to them.\n\nOffer a discount code, a freebie, an exclusive peek behind the curtain. These incentives spark engagement and conversion. But remember, each incentive should align with your subscriber's interests and feed into your overall marketing strategy. Make it relevant, make it count.\n\nIn your web form about an ebook, you could offer a free chapter download. For an online store, a 10% off coupon code upon signup could do the trick. Experiment with different incentives and track their success rates to find the perfect combination for your audience.\n\n## Tip #6: Personalize Unapologetically\n\nPersonalization is the name of the game in email marketing. It's what sets you apart from the spam folder and makes subscribers feel valued.\n\nNobody likes a generic, soulless email. Imagine talking to a wall—boring, right? So make your subscribers feel special. Use their name, understand their interests, and tailor your message to resonate with them.\n\nAn \u003Ca href=\"https:\u002F\u002Fclearout.io\u002Femail-finder\u002F\">email finder\u003C\u002Fa> can help you build a more targeted list by identifying the right contacts to personalize your outreach from the beginning.\n\nHarness the power of web forms to boost your email conversions. The secret lies beneath the surface of data. When a subscriber fills out a web form, they give you a gold mine of personal info. Leverage this to tailor both your email content and subject lines, driving higher open and engagement rates. Personalize, don't generalize.\n\nStrengthen your efforts by using a \u003Ca href=\"https:\u002F\u002Feasydmarc.com\u002Ftools\u002Fdmarc-record-generator\">DMARC generator\u003C\u002Fa> to protect your domain and improve deliverability, so your personalized emails reach the right inbox every time.\n\n## Tip #7: Analyze, Test, Refine\n\nDiverse audiences demand diverse strategies. Your web form can help you collect data and insights about your subscribers' preferences, behaviors, and interests.\n\nAnalyze this data regularly to uncover patterns and trends. Test different variations of your web form and see which ones have a higher conversion rate. Refine your approach accordingly until you find the most effective strategy for your audience.\n\nThis is where [AI shines in email marketing](https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fai-email-marketing), by making data analysis and experimentation easier and more efficient. If you're not using AI in your email marketing strategy, now is the time to start.\n\n## Tip #8: Don't Just Convert, Connect\n\nCongratulations on the successful conversion! But remember, this is only the beginning.\n\nThe initial sign up sparks the relationship—your follow-up will fan the flames. A welcome email is your first handshake, your first 'hello'. Keep the conversation going through regular, engaging email marketing campaigns. This constant engagement strengthens the bond and paves the way for future conversions.\n\nAgain, the data from your web forms can be used to personalize and target these follow-up emails, making them even more effective in connecting with your subscribers.\n\n## Wrapping Up\n\nFeel the burn of low conversions? Know the agony of underperforming email campaigns? It's a brutal reality for many email marketers, but the tide can turn.\n\nThe eight strategies outlined previously represent the launchpad to your email conversion success. There's a universe of potential to tap into with maximizing email conversions via web forms. These strategies pave the way to that success.\n\nIt's crucial to keep your finger on the pulse of the latest industry trends and techniques. Experiment, refine, and don't stop learning: this is your road map to email marketing achievement, ready for your journey in 2024 and beyond!\n","blog\u002Fblog\u002Fclicks-that-count-maximizing-email-conversions-with-web-forms.md",{"text":85},"6 min read",{"title":87,"author":7,"authorImage":8,"authorProfile":9,"coverImg":88,"coverImgAlt":89,"createdAt":90,"description":91,"featured":14,"jsonld":92,"keywords":93,"metaDescription":94,"metaImage":95,"metaTitle":96,"publishedAt":97,"slug":98,"updatedAt":99,"__hash__":100,"body":101,"id":102,"coverImgWidth":25,"coverImgHeight":26,"readingStats":103},"How to make a personality quiz?","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002F112_f94b0f0f76.png","a blog post cover about how to create a personality quiz","2025-08-21T22:23:04.479Z","Learn how to build a personality quiz, connect answers to outcomes, and use it to generate leads while keeping users entertained.",[],"personality quiz,\nhow to create a personality quiz,\npersonality quiz for lead generation,\nlead generation quiz,\n","Learn how to create a personality quiz that engages your audience, captures leads, and grows your email list with fun, interactive outcomes.",[],"How to create a personality quiz?","2025-08-21T22:23:08.865Z","how-to-create-a-personality-quiz","2025-08-21T22:28:32.441Z","cmbaeShukHitBxWcdO6HD4U_iFSuhhsc1Z-oXxFTon4","\u003Ciframe width=\"100%\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FcI_h0TyqR6s?si=ULjFR5c92gRDX9-C\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\nWant an easy way to capture more leads without being pushy? A personality quiz is one of the most engaging tools you can use. \n\nPeople love answering fun questions about themselves, and they’re often willing to share their contact details in exchange for personalized results.\n\nIn this guide, I’ll show you step by step **how to create a personality quiz using Formester**. By the end, you’ll have a quiz that not only feels fun and interactive but also helps you grow your email list.\n\n### Why Personality Quizzes Work for Lead Generation\n**[Quizzes](\u002Ftemplates\u002Fcategories\u002Fquizzes)** tap into curiosity and self-discovery. Unlike static forms, they feel interactive and enjoyable. Here’s why they’re powerful:\n\n- High engagement: People enjoy discovering which personality type they belong to.\n\n- Low resistance to sharing info: Respondents are more willing to provide an email address if they get results in return.\n\n- Tailored to your audience: You can align quiz outcomes with your products or services.\n\nFor example, if you’re a fitness coach, you can create a quiz like **What’s Your Fitness Personality?**. Gym lovers will engage with it, and you can connect the results to your coaching or diet plans.\n\n### Step 1: Choose the Right Quiz Topic\nStart by picking a topic that connects your product or service to your ideal customer’s needs. Think about their biggest challenges and how your solutions can help.\n\n**Some quiz ideas include:**\n\n- Fitness personality quiz\n\n- Career path quiz\n\n- Skin type quiz\n\n- Product recommendation quiz\n\nOnce you decide, **log in to Formester** and create a new form. You can build the quiz manually or save time by using the **[AI quiz maker](\u002Fai-quiz-maker\u002F)**. \n\nFor example, you can prompt the AI to generate a fitness personality quiz with five single-choice questions, each with four options and four outcomes.\n\n### Step 2: Use Logic to Link Answers to Outcomes\nThis is where your quiz gets smart. Formester gives you two ways to connect answers with outcomes:\n\n**1. Outcome Quiz**\n\nIf your quiz has broad results, then **[creating an outcome quiz](\u002Fblog\u002Fhow-to-create-an-outcome-quiz\u002F)** is the simplest option. For example, if most answers are “A,” the quiz taker sees a thank you page about Personality A. \n\nThis approach works well for fun and casual quizzes where accuracy is less important.\n\n**2. Scoring Quiz**\n\nFor better accuracy, use scoring. Here’s how:\n\n- Create scoring variables for each personality outcome (e.g., Planner, Creator, Challenger, Balanced).\n\n- Assign scores to each quiz option.\n\n- As respondents answer questions, their scores add up.\n\n- Conditional rules then decide which outcome to show.\n\n**Example:** If the “Planner” variable reaches a score of 3 or more, the respondent gets the Planner personality result.\n\n### Step 3: Capture Leads\nNow it’s time to collect contact details. Add a new page with an email field and mark it as required. This ensures quiz takers provide their email before seeing their results.\n\n>Tip: Use Formester’s one-field-per-page option to make the quiz conversational and engaging.\n\n### Step 4: Create Outcome Pages\nNext, design thank you pages for each outcome. Add text, images, and tailored messages that reflect the personality type. These pages make the results feel personalized and meaningful.\n\n### Step 5: Customize Quiz Design\nHead over to the Design tab in Formester and match the quiz to your brand’s style. Adjust colors, fonts, and layouts so it blends seamlessly with your website.\n\n### Step 6: Publish and Share\nWhen your quiz is ready, publish it and:\n\n- Embed it on your website.\n\n- Share it on social media.\n\n- Run it in ads.\n\n- Use it as a pop-up.\n\nFinally, test it yourself to ensure everything works. Formester automatically records all submissions, so you can access results in the Results tab, export data, or send it directly to tools like **[Google Sheets](\u002Fintegrations\u002Fgoogle-sheets\u002F)**.\n\n### Wrapping Up\nCreating a personality quiz with Formester is simple yet powerful. With the right topic, scoring logic, and lead capture, you’ll have a tool that entertains your audience while boosting your email list. Ready to try it yourself? Head to **[Formester](\u002F)** and build your first quiz today.\n\n\n","blog\u002Fblog\u002Fhow-to-create-a-personality-quiz.md",{"text":104},"4 min read",{"title":106,"author":107,"authorImage":8,"authorProfile":108,"coverImg":109,"coverImgAlt":110,"createdAt":111,"description":112,"featured":14,"jsonld":113,"keywords":114,"metaDescription":115,"metaImage":116,"metaTitle":117,"publishedAt":118,"slug":119,"updatedAt":120,"__hash__":121,"body":122,"id":123,"coverImgWidth":25,"coverImgHeight":26,"readingStats":124},"70+ Marketing Statistics in 2024 to optimize your marketing campaigns","Siddharth Sharma","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsidsh0502\u002F","https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fmarketing_statistics_21ed2a7be4.png","70+ Marketing Statistics in 2024","2024-04-07T10:04:33.264Z","Craft a path to success with over 70+ revealing marketing statistics for 2024. Gain the knowledge you need to optimize your marketing campaigns.",[],"Marketing Statistics, Marketing stats","Achieve marketing excellence with over 70+ essential statistics for 2024. Gain actionable insights to optimize your campaigns and drive growth.",[],"Crafting Success: 70+ Marketing Stats Revealed 2024","2024-03-11T16:58:40.396Z","70-marketing-statistics-in-2024-to-optimize-your-marketing-campaigns","2025-08-18T04:05:37.233Z","9V37DnycPRWYseFf9X62u98lZeINYWHKE02VPssDgrI","Feeling overwhelmed by the constantly evolving trends of marketing? You're not alone. It seems like new trends and tactics pop up every single day, making it hard to know where to put your focus.\n\nBut fear not, fellow marketers! Marketing statistics are here to provide you with deeper insights. In this blog article, we cover the hottest marketing stats of 2024, giving you the insider knowledge required to create killer campaigns and crush your marketing KPIs.\n\n## SEO Statistics 2024\n\n![SEO Statistics 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fseo_3726855e78.webp)\n\n* More than one in three marketing leaders cite conversion rates as a top KPI that they prioritize tracking.\n* Nearly two out of three marketers report that their average landing page conversion rate is less than 10%.\n* The average website has a bounce rate of 37% and an SEO click-through rate of 13%. \n* 70% of marketers believe that A\u002FB testing is essential to boost conversion rates. \n* The average conversion rate across all e-commerce sites is under 2%.\n* Email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands and a 2.4% conversion rate for B2Bs. \n* 75% of marketers believe that AI-enabled search engines will positively impact their blogs, and 68% predict that their site will get more traffic. \n* Only 9% believe this will harm blog traffic. \n* 39% of marketers list optimizing on-page content based on keywords as their top SEO strategy. For niche industries, such as law firms, investing in \u003Ca href=\"https:\u002F\u002Fhennessey.com\u002Flaw-firm-seo\u002F\">legal SEO\u003C\u002Fa> can significantly improve visibility for competitive search terms and attract highly targeted leads.\n* 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population primarily use mobile search. \n* 29% of marketers list SEO as a top trend they leverage.\n* 13% of marketers are leveraging voice search optimization (Alexa, Siri, etc.) as part of their marketing strategy.\n* In the U.S., 41% of adults use voice search daily. \n* Smartphones account for over 70% of retail website visits worldwide. \n* E-commerce accounts for over 20% of all global retail sales.\n\n## Content Marketing Statistics 2024\n\n![Content Marketing Statistics 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fcontent_14f16e37d0.webp)\n\n* Blog posts are the most famous content format, with 9 out of 10 marketers using their blogs to achieve their content goals. \n* Companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs. \n* 43% of content marketers report using AI to help them generate ideas (43%), but just 3% use it to write entire articles.\n* The average blog post length is 1,427 words — more than 70% longer than ten years ago.\n* Only 3% of brands regularly publish blog posts longer than 2,000 words.\n* Short-form video is the top leveraged media format in marketers content strategies.\n* 91% of businesses use video as a marketing tool in 2023.\n* 42% of video marketers say they spend between $0 and $500 on an average video.\n* YouTube is the most widely used video marketing platform.\n* Short-form video is the top trend marketers report leveraging in 2023.\n* 29% of marketers actively use content marketing.\n* Over 41% of marketers measure the success of their content marketing strategy through sales.\n* Web traffic is among the top two most-common measurements of success for \u003Ca href=\"https:\u002F\u002Fralfvanveen.com\u002Fen\u002Fcontent\u002Fcontent-marketing-the-guide-of-2025\u002F\">content marketing strategies\u003C\u002Fa>.\n* 50% of marketers plan on increasing their investment in content marketing in 2024.\n* 25% of marketers leverage podcasts or other audio content as part of their content strategy.\n* 47% of marketers who leverage audio content and podcasts plan to invest more budget in 2024.\n* Only 3% of marketers say they've used audio chat rooms like Clubhouse in their marketing role.\n* Ad spending in the digital audio advertising market is projected to reach more than $10 billion in 2023 and $13 billion in 2028.\n\n## Social Media Statistics 2024\n\n![Social Media Statistics 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fsocial_media_56_88e21ea9f0.webp)\n\n* Facebook is the most popular social media platform marketers used in 2023, and marketers report that it has a better ROI than every other platform.\n* Facebook has over 3 billion monthly active users and is the most-used social network worldwide.\n* One in four marketers list Facebook as one of the most effective platforms for building community on social media.\n* Instagram has 2 billion monthly active users globally. \n* Instagram posts generate 23% more engagement than Facebook, even though Facebook has twice as many monthly users.\n* In 2023, 22% of Instagram users watched branded content Stories from a company, business, or brand more than once a week, and 36% liked, commented, or shared branded Stories.\n* X has over 500 million monthly active users worldwide. \n* 66% of marketers reported that they would keep their brand on X in 2023, but 71% said they spent less time working on the platform in 2023 than in previous years, and 67% planned to invest in X alternatives.\n* LinkedIn has over a billion members across 200 countries and regions. \n* Over half of LinkedIn’s users are between 25 and 34. \n* 40% of B2B marketers list LinkedIn as the most effective channel for driving high-quality leads. \n* 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them effectively.\n* Pinterest has more than 450 million monthly active users. \n* 85% of Pinterest’s weekly users have purchased the platform. \n* Over three in four Pinterest users are women.\n* 48% of Snapchat users are aged 15-25.\n* Snapchat has over 400 daily active users worldwide.\n* 90% of social media marketers say building an active online community is crucial to a successful social media strategy.\n* Social media is the most preferred product discovery platform for consumers aged 18 to 44.\n* Infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12%. \n* 55% of marketers create social media infographics more than any other visual media. \n* The number of global social media users is expected to reach 5.1 billion in 2025. \n* TikTok is the most downloaded non-gaming app in the world with over 627 million downloads. \n* About 60% of the world’s population uses social media. \n* The average social media user spends 2 hours and 24 minutes on social media every day.\n\n## Video Marketing Statistics 2024\n\n![Video Marketing Statistics 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Fvideo_marketing_a6b1940452.webp)\n\n* 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. \n* More than one in three video marketers say that the optimal video is just one to three minutes long, and 96% agree that videos should be less than 10 minutes long. \n* 73% of consumers prefer to watch a short-form video to learn about a product or service.\n* 96% of marketers agree that videos have helped increase users’ understanding of their product or service. \n* 40% of marketers report that the biggest benefit of \u003Ca href=\"https:\u002F\u002Fwww.renderforest.com\u002Fvideo-maker\">creating video\u003C\u002Fa> content is to help their customers understand its products and services.\n* 71% of videos created by companies are made for use on social media. \n* 92% of video marketers reported that video gives them a positive ROI.\n* 92% of video marketers feel the levels of noise and competition have increased in the last year.\n* YouTube has more than 2.5 billion active users. \n* YouTube’s user base is 45.6% female and 54.4% male.\n\n## Email Marketing Statistics 2024\n\n![Email Marketing Statistics in 2024](https:\u002F\u002Fformester-strapi.s3.ap-south-1.amazonaws.com\u002Femail_marketing_c3ba775d74.webp)\n\n* The average clickthrough rate for emails sent to Constant Contact customers is 1.40%.\n* Marketers report that segmented emails drive 30% more opens and 50% more clickthrough's than unsegmented ones.\n* 95% of marketers who use generative AI for email creation rate it as “effective,” and 54% rate it as “very effective”. \n* 43% of marketers who use generative AI say that it’s most helpful for creating email copy.\n* Using customers’ names in email copy is the most common strategy marketers use to personalize their marketing emails.\n* 59% of Americans say that most emails they receive are not useful to them. \n* Receiving too many emails is why consumers unsubscribe.\n* 41% of email views — and 75% of Gmail users’ email views — come from mobile devices. \n* 35% of email marketers use a mobile-first or mobile-responsive design process.\n\n##### Data Sources:\n\n1) HubSpot State of Marketing Report, 2023\n\n2) HubSpot Marketing Trends Report, 2024\n\n3) ZipDo Essential A\u002FB Testing Statistics, 2023\n\n4) Statista, 2023\n\n5) First Page Sage, 2023 \n\n6) Tech Report, 2023\n\n7) SEMrush, 2023\n\n8) Demand Metric\n\n9) Orbit Media, 2023\n\n10) Wyzowl, 2023\n\n11) Backlinko, 2023\n\n12) Search Logistics, 2023\n\n13) LinkedIn, 2023\n\n14) Hootsuite, 2023\n\n15) Sprout Social, 2023\n\n16) Pinterest, 2023\n\n17) The Social Shepherd, 2023\n\n18) Demand Sage, 2023\n\n19) Business of Apps, 2023\n\n20) Data Reportal, 2023\n\n21) The Leap, 2023\n\n22) HubSpot State of Video Marketing Report, 2023\n\n23) Constant Contact, 2023\n\n24) HubSpot State of Generative AI Report, 2023\n\n25) MailJet, 2023\n\n26) Edison Mail, 2023\n\n27) MailButler, 2023\n\n28) Gartner, 2022\n\n29) Litmus, 2023\n","blog\u002Fblog\u002F70-marketing-statistics-in-2024-to-optimize-your-marketing-campaigns.md",{"text":125},"8 min read",1788439055194]